The owner of "DOT COM" licence plates says he is confident they will sell on eBay, despite the $400,000 reserve he has put on them.Sean Selva, a 43-year-old business consultant from Sydney, said he bought the New South Wales plates in 1997 for just $300 and turned down a $500,000 offer for the plates in 2000 .
"I have enjoyed owning them over the years, but have reached the stage where I would like to realise the investment," he said.
Mr Selva is not oblivious to the global financial crisis - part of his job is to help large organisations downsize to ride out the crunch.
"It is probably not the best time to sell the plates given the global crisis, but I think the impact will be a reduction in potential purchasers rather than impacting other aspects such as price," he said.
He describes the plates as "head-turners" and says he's been amused by the stares and sniggers they have attracted over the years.
"My target market is a successful technology specialist who has made their cash and wanting something special to differentiate themselves.
"They will have reached the stage in life where they are financially secure and can afford the luxury of a vanity plate."
As yet there are no bids placed on the eBay auction but Mr Selva someone had offered him $330,000.
"I will continue to market the plates until I find a buyer that is willing to invest in these plates," he said.
Shannons national auctions manager Christoph Boribon wished Mr Selva luck with the sale but said he might struggle to find a buyer.
"I can't see anyone paying anywhere near that kind of money for them, but as they say there's one born every day," Mr Boribon said.
He said the market for single and double-digit plates was much stronger. A NSW "6" plate is believed to have been sold privately last year for more than $700,000 and Shannons auctioned a Victorian "43" plate for $322,000.
"A licence plate is worth whatever someone is willing to pay for it. They have no real value, that's the reality of it," he said.
credited to news.com.au
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