His title was announced after a special Guinness World Records adjudicator visited the lofty hound to verify his measurements.
Giant George, who weighs 245lb and consumes around 110lb of food every month, inches out the previous record holder, Titan, a Great Dane from San Diego, California, by 0.75in (around 2cm).
Guinness World Records said they were hoping the new title announcement would prompt owners to examine their own pets to see if perhaps they too could break a record.
It is launching a new search for pet records for the longest ears on a dog, the smallest dog, the oldest dog, the smallest cat and oldest cat.
Craig Glenday, editor-in-chief of Guinness World Records, said: "This record has also sparked great interest in finding other pet records, so we're asking everyone to check their dog houses, scratch posts and under the bed – they just might be living with a record-breaking pet."


Good and informative article
This is a bunch of bull. You can tell that photo has been photoshopped. Any idiot could.