Ali Dia (born 20 August 1965 in Dakar) is a former professional Senegalese footballer who once played for English FA Premier League club Southampton, after falsely claiming to be a Senegalese international.
Dia played just one game for Southampton, in the number 33 shirt, against Leeds United on 23 November 1996; he had originally been scheduled to play in a reserve friendly against Arsenal, but the match was cancelled due to a waterlogged pitch. In the match against Leeds, he came on as a substitute for Matthew Le Tissier after 32 minutes but his performance was spectacularly below Premier League quality. He was later substituted (for Ken Monkou) after playing until the 53rd minute; Leeds won the match 2–0.
Le Tissier himself recalled the story in a television interview, telling that Dia spent only a weekend at the club. He first came down to train with the team on Friday morning and that he "didn't look very good" and Southampton players thought that they would "never see him again", but then on the next day Dia was surprisingly named to the subs bench. His performance on the field after he came on to replace Le Tissier "was unbelievable. He ran around the pitch like Bambi on ice, it was very very embarrassing to watch." Yet according to the team's physiotherapist on Sunday morning Dia "turned up for treatment of an injury" and "then he left, and we never saw him again ... nobody knows where he went."
Dia was released by Southampton two weeks into his contract. He briefly played for non-league Gateshead, before leaving in February 1997. He went on to study business at Northumbria University in Newcastle graduating in 2001.
Dia has achieved a notorious status amongst English football fans for his lack of ability, and is regularly featured in lists of bad players or bad transfers. He was named at Number 1 in a list of "The 50 worst footballers" in The Times newspaper. He was also named the Number 1 in a list of the "Top 10 rubbish footballers" in The Sun newspaper, and again at Number 4 in a list for the Top 50 worst strikers according to the Daily Mail.

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